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Foster, ch. 8-9
created by Don | 31/03/2008 @ 11:09 PM | 15 views
Foster, ch. 8-9
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Team up with Energy
Who stated "I don't want any yes-men around me. I want everybody to tell me the truth even if it costs them their jobs"? Samuel Goldwyn (93: Black)
Painting and writing and composing and sculpting--indeed, physically creating most forms of art--are, like brushing your teeth, jobs best done alone. But when you are trying to get an idea, it often helps to do it with a friend. (94, CJohnson)
Different experiences and frames of reference and points of view and backgrounds and needs and bits of knowledge other people bring to the effort often open doors to rooms you might not otherwise have known about. (94: dPoteete)
Strength, spice, adventure, excitement, vitality, life, newness, power, & energy in VARIETY. Sameness there is Lethargy. ( Hellmich: 94)
And sitting inside one of those rooms, smoking a big fat cigar and looking swell, might be an idea that solves your problem. (94, CJohnson)
People in advertising agencies, who are charged with coming up with ideas, most always work in two or three. (94 Farner)
When trying to get an idea does who should not be helping you? a coworker or an acquaintance. (94: Black)
Indeed, of all the advertising ideas I've had over the years, I can remember only a few I can honestly call mine and mine alone. (95, CJohnson)
Learn from Experience (Hellmich:95)
What was the kids soap called? SOAPRIZE (Hellmich:96)
Foster and Bartley came up with a yogart ad in 9 sec. This story shows that it doesn't have to take a lot of time to come up with ideas, just effort. (96; dPoteete)
The story about the shaving cream warmer shows that you can have an awsome product, but if not advertised to the right market, it won't sell. (98: dPoteete)
The story on an electrical deive that heats up shaving cream, teaches us to work in a group, someone will have an idea. (97-98 Farner)
You will be amazed at how smart, insightful and creative your "up beat" freinds can be. The different things they think of, the different roads they go down, and the different doors they open can be invaluable in the refining of your idea. (98 Shinkle)
Always remember 3 things....
Too many friends may rot the party. Brainstorming = the classic idea invented by Alex Osborne (Hellmich:99)
Sometimes it is hard to make an ass out of yourself to say wild, crazy things in front of your boss even though it may trigger an idea. (Hellmich:99)
According to Foster, the best number of people to work in a group is three or four, no more. (99 Farner)
Since nothing lethargizes a group faster than a negative member, make sure the friend(s) are positive and energetic. (99 Farner)
the that has the most _____ often has the best ideas. Fun (99: Black)
According to Foster, fun is integral to coming up with good ideas within a group. (99 Shinkle)
David Ogilvy's advice was to "Get rid of sad dogs who spread gloom". (99: dPoteete)
Rethink Your Thinking
"A conclusion is the place where you got tired of thinking."--Martin H. Fischer (101, CJohnson)
Martin H Fischer stated, " A conclusion is the place where you got ried thinking." True (101: Black)
The way you think affects what you think about and what kinds of thoughts you get. (102, CJohnson)
What are the four different ways of thinking? think visuall, litaerally, don't assume boundries that aren't there, and set some limits (102-113: Black)
Think Visually
How did many of the most creative minds in history think? with pictures intead of words (102: Black)
Albert Einstein said that he rarely thought in words. (102: dPoteete)
Within the confines of the human mind; ideas are visualized as pictures, relationships, metaphors and not simply words. (104 Shinkle)
The creative mind doesn't think words........it thinks ideas. (104 : Woolsey)
Thinknig visually inlcudes what four ways of thinking? think pictures, relationships, metaphors, and ideas (104 Black)
Faced with a problem, try visualizing it instead of verbalizing it. (105 Farner)
Next time when you are faced with a problem what three questions should you ask? What does the problem look like? What does it resember? and Waht pictures does it conjure up? (105 Black)
Think Laterally
How were we brought up to think? linearly or vertically, and logically. (105 Black)
In Lateral thinking you make jumps.(106: dPoteete)
All good solutions make sense and thus have logical pathways to them. Solutions that are derived from lateral thinking are no acceptation. (106 Shinkle)
Edward de Bono came up with lateral thinking. (106 Farner)
Don't Assume Boundaries that aren't there
Thinking is inhibited because you unconsciously assume that a problem has restrictions and boundaries and limitations and constraints, when in fact it doesn't. (109: dPoteete)
A problem has no restictions and boundaries and limitations and constraints. (109 Farner)
Next time you have problems solving a problem ask yourself: "What assumptions am I making that i dont't have to make?" "What unnecessary limitations am I putting on myself?" (113 Shinkle)
Set Some Limits
Foster's ping pong ball story tell us, there are many ways to solve a problem. (112 Farner)
Have a framework within which to work at finding a solution. (113: dPoteete)
Creativity itself requires limits (114 : Woolsey)
Too much freedom lead to chaos. (114 Black)
Creativity arises out fo the stuggle of human being with and against that which limits them. (114 Shinkle)
According to Foster deadlines spur you to get something accomplished. (115 Farner)